The first season of HOWtoWOW MODULES, a new generation of communication education organized by the Croatian Association of Communication Agencies (HURA), has begun in Zagreb. It offers the domestic market the most up-to-date knowledge with mentorship from selected international communication practitioners. The season kicked off in late September with a key contemporary topic – the spectrum of creative and analytical possibilities that artificial intelligence offers in marketing. Now, it’s time for the second module on neuroscience and storytelling, which will be held at KONTEJNER.

Compelling storytelling defines brand identity, drives differentiation, and creates strong emotional connections with the audience. Workshop leader Jessica Gioglio has worked with global brands such as Dunkin’ Donuts, TripAdvisor, and Sprinklr, helping them establish and develop their online identity. The module Brainwaves & Brand Stories — Neuroscientific Storytelling, led by Jessica, is a gateway to the future of storytelling. Participants will learn how to leverage neuroscience to enhance storytelling, as well as all the steps and techniques that will optimize this process.

You can find more information about HOWtoWOW MODULES and how to apply at this link.