The HOWtoWOW MODULES program continues to deliver top-notch professional education for communication professionals, this time with a special focus on crisis communication and the application of artificial intelligence in this field. During the two-day module titled Crisis Communication & AI-Powered PR Strategies, Ben Verinder, an experienced expert in communication and crisis management, will introduce participants to modern tools and AI-based methods on December 3rd and 4th at KONTEJNER. The module aims to help participants gain a deep understanding of how to anticipate and effectively manage crises by leveraging the power of technology.

This module is specifically designed for seasoned public relations professionals, communication advisors, corporate communication leaders, and crisis managers. Navigating crises in a digital environment has become crucial as brands increasingly depend on their reputation on online platforms. Artificial intelligence enables the identification of potential threats by analyzing large datasets in real time, recognizing patterns and signals that could indicate a crisis.

During the module, Verinder will demonstrate how AI can be used to predict and mitigate risks, which is especially important in an era where brands need not only to react quickly but also to act proactively. Participants will learn to analyze data from social media, news outlets, and other sources to detect early signs of a crisis and make fast, informed decisions. The goal is to equip attendees with tools and techniques that will allow them to maintain stakeholder trust and avoid or minimize the negative consequences of crisis situations.

This innovative module presents an excellent opportunity for professionals looking to stay up-to-date with the latest trends in crisis communication and learn how AI can support their work. Join this workshop to enhance your skills, explore new tools and methodologies, and ensure your organization is prepared for any crisis scenario.

For more information about the module and registration, visit the link.