MORE STORE combines installation, photography and video in a “boutique setting” where images of more than 40 women from around the world (Cameroon, Costa Rica, Brazil, Holland, Iceland, etc.), of different ages (from 18 to 75) and of different physical constitutions are exhibited in the form of bodysuits. The work questions the value of each life in relation to arbitrary parameters such as country of origin (MADE IN attached in the label of each body suit) and physical appearance. It allows a reflection on the difficulties or privileges that these characteristics present. MORE STORE confronts the staggering amounts of advertising exhibiting millions of different images of the same woman, the idealized ‘perfect woman’. MORE STORE mocks the value that we are perceived to have as individuals when our own idiosyncrasies are burdened by societal pressure to be added to the assets of the marketing system. The installation delves into the devitalization, domestication and exploitation that this process entails.
Ana Álvarez-Errecalde (ES) MORE STORE
Ana Álvarez-Errecalde (ES)
Ana Álvarez-Errecalde was born in Bahía Blanca, Argentina and currently lives in Spain. Her body of work includes the creation of art objects, photography, video and installation. She has exhibited at the CCCB - Centro de Cultura Contemporánea de Barcelona, Feria Estampa in Madrid, European Women Lobby (Brussels), Museo de Arte Latinoamericano de Buenos Aires, Spain´s Cultural Center in Buenos Aires (CCEBA) and Vzigalica Gallery, City of Women Festival Ljubljana, Slovenia among other places. Her work is part of private collections and has been published in catalogues, books and the international press. Her book of photography, titled Cesárea, másallá de la Herida (Caesarean, beyond the wound), edited by Ob Stare, has received excellent reviews at an international level. She has been selected to participate in numerous festivals and her artwork has received numerous awards. Dokumentarfilm- und Videofest (Kassel), The Tank (New York), MALBA (Buenos Aires), Videoformes (Clermont, France), Museum of Vojvodina (Novi Sad, Serbia), SFWMM (San Francisco), BCNVisualsound (Barcelona), REC Festival (Tarragona) and VAD Festival (Girona) have shown her documentary videos.