The fundamental social transformation of the last few decades has not been the rise of globalization but the shift from a society organized around prohibition to one organized around the command to enjoy. Historically, both pre-capitalist and capitalist societies have operated with the prohibition of enjoyment as their starting point. Entrance into and continued membership in the social order here requires the sacrifice of one’s own private enjoyment for the sake of the functioning of the order itself. One spends one’s time on social rituals; one agrees to work rather than play; and one accepts all sorts of restrictions on private behavior in order to be a member of the society. Social prohibition finds its most succinct expression in the prohibition of incest, which, as Claude Lévi-Strauss notes, in the last instance signifies that “a person can not do just what he pleases.”01 Though we are not witnessing mass violations of the prohibition of incest, it is precisely this idea that one cannot do as one pleases that evaporates with the emergence of the contemporary imperative to enjoy.02